Quick presets
Pick a preset (Google Ads, Facebook, Newsletter, etc.) or fill in the five fields manually. The URL and social share preview update live. Use Ctrl+Enter to copy the final URL, Ctrl+K to clear, or grab a QR code for print ads.
Your last 5 URLs are saved to your browser so you can restore them with one click. UTM parameters show up in Google Analytics 4 under Traffic acquisition and let you see exactly which campaigns drive traffic, signups, and sales.
utm_source, utm_medium, and utm_campaign are required for proper GA4 tracking. utm_term and utm_content are optional.
UTM parameters appear in GA4 Acquisition reports under Traffic acquisition. Use them to track which campaigns drive traffic and conversions.
Yes. Google Analytics treats utm values as case-sensitive. Always use lowercase for source and medium (google, facebook, email, cpc) to keep reports consistent.
Use underscores or hyphens instead of spaces (spring_sale, not spring sale). Spaces get URL-encoded to %20 and look ugly in reports.